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Resource Library

Series 101 — What’s a Customer Data Platform and why you need it

A complete guide on managing and enriching customer data and why it’s so important for your business.

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Series 101 — multi-channel

campaign-based marketing

A simple guide on how to define and structure your marketing campaigns for maximum impact!

ROBBIE DE MEYER

CHIEF EXECUTIVE OFFICER

We started off sharing web and trial data into our CRM, so we could start calling prospects about the features [we now knew] they were struggling with. Now, we’ve added likelihood-to-buy and -churn predictions to better prioritise our efforts.

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Series 101 — What’s a CDP and why you most probably need it

A complete guide on managing and processing customer data and why it’s so important for your business.