Helping our customers discover theirs

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Data-driven companies use to turn customer data and behaviour into playbooks that increase customer acquisition, expansion and retention, at scale.
Discover their use cases.
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Run conversion playbooks on most promising accounts and users

Discover the best PQAs/PQLs and automate outreach at the best possible time.

Explore use case

With over 200 new signups per week, we rely on to tell us which users from which accounts to focus on.

Valeri  Potchkailov
Valeri Potchkailov
co-founder & CEO

Start conversations, based on platform behaviour (B2B)

Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.

Explore use case offers a clear view on which sales and CS investments produce long-lasting healthy customers. We now got exactly the triggers we need to implement our PLG strategy.

Jarand F. Millett
Jarand F. Millett
Tech Lead

Run churn prevention playbooks on declining accounts

Pro-actively reach out to those accounts that drop usage and are struggling with essential features.

Explore use case

Since using to drive our product-led growth strategy, we've seen a 2x customer acquisition at about half the churn.

Max Klein
Max Klein
Emlen GmbH

Start onboarding cases when trial accounts get stuck

Get task-by-task onboarding cases in your inbox, tailored to ICP fit and product behaviour.

Explore use case

We use to push platform adoption data, buying signals and health scores into our CRM and other engagement apps. This allowed us to increase conversion by more than 25%.

Alex Zhebryakov
Alex Zhebryakov
Chief Growth Officer
Broken Build

Get triggers for accounts with expansion potential

Take actions on those accounts that have utilised most of its acquired licenses.

Explore use case

We proud ourselves to still provide personal, human support, every time a customer or reseller needs it. provides the behaviour-based qualification insights we need.

Malte Kahrs
Malte Kahrs
Owner & CEO
Mtrix GmbH

Send engagement emails, based on platform behaviour (B2C)

Trigger tailored product adoption sequences, based on user type, customer fit and past behaviour.

Explore use case

We run drip email and social retargeting campaigns, powered by behavioural segments and health scores. The result was an immediate 17% conversion rate increase.

Jorge Urios
Jorge Urios
co-founder & CEO

Sync platform data, with PLG scores, signals and other intelligence

Push platform data, including Stages, Health, Scores, Segments and other PLG intelligence right into your apps.

Explore use case

We simply cannot afford maintaining point-to-point API integrations, each time new sales and marketing tools are being introduced. solves that specific problem, in a clean, easy and secure way.

Willem Delbare
Willem Delbare
Serial Entrepreneur

Built for B2B & B2C SaaS, simultaneously

Changing the way you do business, case by case.


Detect which signups are most likely to buy. Sell more with less effort.

Automatically surface product qualified leads.

Prioritize PQLs call lists and engage with quick actions.

Add tasks and full PQL context to existing CRM and other engagement tools.

Automated sales playbooks and collaborative inbox.


Onboard. Monitor. Get expansion signals. Reduce churn, proactively.

Automatically detect churn & expansion candidates.

Accelerate onboarding and product adoption.

Align activities around 360° customer view, with health and onboarding scores.

Automated CS playbooks and collaborative inbox.


Build revenue workflows, based on how people use your product.

Use machine learning to uncover new sales opps.

Add slow accounts to nurturing campaigns.

Optimize engagement playbooks for maximum conversion.

Leverage any data without needing engineering.


See which impact your product features have on revenue, expansion and churn.

Analyse feature importance, usage and impact.

Build key product metrics without SQL, nor coding.

Easily create customer segments based on any product interaction.

Comply to GDPR and CCPA.

Check out our use cases
Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get cases with follow up tasks in your team inbox
Get tasks and product data in your existing CRM
Check out our use cases
health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
Check out our use cases
PQL Experiments
Onboard. Monitor product usage. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

Get notified on churn risk and expansion opportunities
Get cases with follow up tasks in your team inbox
See all account and user activities in one place
Collaborate with sales and marketing thru quick actions
Check out our use cases customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
Check out our use cases marketing use case

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