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Your Guide to Customer Profiling &  Data Enrichment

Customer profiling is a way to gather the insights needed to identify, segment and define your target audience. Going far beyond basic demographics, it means getting as close to your customer as possible, so you can reach them the right way.

Download the ebook and see how the right customer profiling and data enrichment will change the way you keep and treat customers, upsell and reduce churn.
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Ebook - Your Guide to Customer Profiling & Database Enrichment
Table of Content

Understanding Customer Profiling
In many businesses, the people behind the products or services offered are rarely the end users. A Winning User Adoption Strategy Read more...

How to master Customer Profiling
There are three methods of profiling customers based on their decision-making styles. Read more...

Types of Data Enrichment
To properly understand your customer base, you willneed to combine several datasets into a single enriched sourceRead more...

Data-driven leaders know...

Jorge Urios
Co-founder & CEO
We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having journy.io adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.
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1
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
2
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to achieving your goals.
* No coding required.
3
Build Intelligence
Start with simple rules on what defines stages, health profiles, buying signals, upsell moments, churn detection and specific segments.
* No coding required.
4
Sync Destinations
Set up destinations, and map customer intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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