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Your Guide to Customer Profiling &  Data Enrichment

Customer profiling is a way to gather the insights needed to identify, segment and define your target audience. Going far beyond basic demographics, it means getting as close to your customer as possible, so you can reach them the right way.

Download the ebook and see how the right customer profiling and data enrichment will change the way you keep and treat customers, upsell and reduce churn.
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Ebook - Your Guide to Customer Profiling & Database Enrichment
Table of Content

Understanding Customer Profiling
In many businesses, the people behind the products or services offered are rarely the end users. A Winning User Adoption Strategy Read more...

How to master Customer Profiling
There are three methods of profiling customers based on their decision-making styles. Read more...

Types of Data Enrichment
To properly understand your customer base, you willneed to combine several datasets into a single enriched sourceRead more...
Jorge Urios
co-founder & CEO
We run drip email and social retargeting campaigns, powered by journy.io behavioural segments and health scores. The result was an immediate 17% conversion rate increase.

Built for SaaS customer teams

Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
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Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get tasks and product data in your existing CRM
Get PQL notifications by email, on Slack, and in your CRM
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health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
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PQL Experiments
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

See all account and user activities in one place
Get notified on churn risk and expansion opportunities
Get tasks and product data in your existing tools
Get notifications by email and on Slack
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journy.io customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

See which campaigns generate good paying accounts
Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
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