Table of Content Personas and their pains
Personas are fictional characters, which you create in order to represent the different user profiles that might buy and use your service, product, site, or brand in a similar way.Read more...Funnels and their levels of attraction
Visitors convert from browsing to taking the action you want them to take. A funnel is the set of steps visitors need to go through before they can reach the conversion. Read more... Pains and gains and campaigns
An effective campaign demands a great deal of time, patience and planning. Even if you’ve done the necessary prep in defining correct persona’s, pains and gains, you’ve only defined one part of a campaign.Read more...