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Multi-channel multi-campaign Marketing

Successful creation and structuring of marketing campaigns starts with a solid understanding of your customers and the problems you solve.

Download the ebook and see how to best structure your channels and campaigns for maximum return and impact.
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Series 101 — multi-channel 
campaign-based marketing
Table of Content

Personas and their pains
Personas are fictional characters, which you create in order to represent the different user profiles that might buy and use your service, product, site, or brand in a similar way.Read more...

Funnels and their levels of attraction
Visitors convert from browsing to taking the action you want them to take. A funnel is the set of steps visitors need to go through before they can reach the conversion. Read more...

Pains and gains and campaigns
An effective campaign demands a great deal of time, patience and planning. Even if you’ve done the necessary prep in defining correct persona’s, pains and gains, you’ve only defined one part of a campaign.Read more...
Malte Kahrs
Owner & CEO
We proud ourselves to still provide personal, human support, every time a customer or reseller needs it. journy.io lets us save money and time, by providing behaviour-based qualification insights.

Built for B2B & B2C SaaS, simultaneously

Changing the way you do business, case by case.

Sales

Detect which signups are most likely to buy. Sell more with less effort.

Automatically surface product qualified leads.

Prioritize PQLs call lists and engage with quick actions.

Add tasks and full PQL context to existing CRM and other engagement tools.

Automated sales playbooks and collaborative inbox.

Success

Onboard. Monitor. Get expansion signals. Reduce churn, proactively.

Automatically detect churn & expansion candidates.

Accelerate onboarding and product adoption.

Align activities around 360° customer view, with health and onboarding scores.

Automated CS playbooks and collaborative inbox.

Growth

Build revenue workflows, based on how people use your product.

Use machine learning to uncover new sales opps.

Add slow accounts to nurturing campaigns.

Optimize engagement playbooks for maximum conversion.

Leverage any data without needing engineering.

Product

See which impact your product features have on revenue, expansion and churn.

Analyse feature importance, usage and impact.

Build key product metrics without SQL, nor coding.

Easily create customer segments based on any product interaction.

Comply to GDPR and CCPA.

Check out our use cases
Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get cases with follow up tasks in your team inbox
Get tasks and product data in your existing CRM
Check out our use cases
health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
Check out our use cases
PQL Experiments
Onboard. Monitor product usage. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

Get notified on churn risk and expansion opportunities
Get cases with follow up tasks in your team inbox
See all account and user activities in one place
Collaborate with sales and marketing thru quick actions
Check out our use cases
journy.io customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
Check out our use cases
journy.io marketing use case

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