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Multi-channel multi-campaign Marketing

Successful creation and structuring of marketing campaigns starts with a solid understanding of your customers and the problems you solve.

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Series 101 — multi-channel 
campaign-based marketing
Table of Content

Personas and their pains
Personas are fictional characters, which you create in order to represent the different user profiles that might buy and use your service, product, site, or brand in a similar way.Read more...

Funnels and their levels of attraction
Visitors convert from browsing to taking the action you want them to take. A funnel is the set of steps visitors need to go through before they can reach the conversion. Read more...

Pains and gains and campaigns
An effective campaign demands a great deal of time, patience and planning. Even if you’ve done the necessary prep in defining correct persona’s, pains and gains, you’ve only defined one part of a campaign.Read more...
Jorge Urios
Co-founder & CEO
We run drip email campaigns, social retargeting and persona-based programs with dynamic content. By having journy.io seeding these campaigns with buyer personas and health scores, we see a stagering 17% conversion rate increase.
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1
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
2
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to reaching lifecycle stages.
* No coding required.
3
Build Intelligence
Use gathered attribution insights to define rules for health profiles, buying signals, upsell moments, churn detection, buyer personas and other segments and signals.
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4
Sync Destinations
Set up destinations, and sync customer data and -intelligence to custom fields, making them actionable throughout your workflows.
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