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What’s a CDP?
…and why you probably need it?

If a company has a high user adoption rate, it’s an indication that far more individuals are adopting the product than are abandoning it. That usually means the company is acquiring new users very efficiently.

Download the ebook and see how a dedicated Product Adoption Strategy will change the way you keep and treat customers, upsell and reduce churn.
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 Series 101 — What’s a Customer Data Platform and why you need it
Table of Content

Trendy, hot or more?
Every few years, a new category is created in the software industry and when that happens, a whole lot of companies try to ride the wave.Read more...

What exactly is a CDP?
A Customer Data Platform enables companies to collect and collate customer data from different sources; clean, enrich and organise that data; and finally send that data to different destinations. Read more...

Working with customer data
A CDP should empower all teams benefitting from enriched customer data. For that to happen, data must be accurate, accessible, and easy to act upon.Read more...

Data-driven leaders know...

Jorge Urios
Co-founder & CEO
We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having journy.io adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.
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1
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
2
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to achieving your goals.
* No coding required.
3
Build Intelligence
Start with simple rules on what defines stages, health profiles, buying signals, upsell moments, churn detection and specific segments.
* No coding required.
4
Sync Destinations
Set up destinations, and map customer intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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