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Every few years, a new category is created in the software industry and when that happens, a whole lot of companies try to ride the wave.Read more...What exactly is a CDP?
A Customer Data Platform enables companies to collect and collate customer data from different sources; clean, enrich and organise that data; and finally send that data to different destinations. Read more... Working with customer data
A CDP should empower all teams benefitting from enriched customer data. For that to happen, data must be accurate, accessible, and easy to act upon.Read more...