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What’s a CDP?
…and why you probably need it!

Modern companies build data pipelines to collect, unify and enrich customer data so they can analyse and discover trends, and foremost act on certain customer behaviour. This use to be only possible for large enterprises hiring expensive data engineers. Times have changed.

Download the ebook and see how a customer data platform easily connects to your existing ecosystem apps to provide 360 views of each user and account, as well as trigger targeted actions on well-defined behaviour. All set by ordinary business people.
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 Series 101 — What’s a Customer Data Platform and why you need it
Table of Content

Trendy, hot or more?
Every few years, a new category is created in the software industry and when that happens, a whole lot of companies try to ride the wave.Read more...

What exactly is a CDP?
A Customer Data Platform enables companies to collect and collate customer data from different sources; clean, enrich and organise that data; and finally send that data to different destinations. Read more...

Working with customer data
A CDP should empower all teams benefitting from enriched customer data. For that to happen, data must be accurate, accessible, and easy to act upon.Read more...
Malte Kahrs
Owner & CEO
We proud ourselves to still provide personal, human support, every time a customer or reseller needs it. lets us save money and time, by providing behaviour-based qualification insights.

Built for SaaS customer teams

Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get tasks and product data in your existing CRM
Get PQL notifications by email, on Slack, and in your CRM
Check out our use cases
health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
Check out our use cases
PQL Experiments
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

See all account and user activities in one place
Get notified on churn risk and expansion opportunities
Get tasks and product data in your existing tools
Get notifications by email and on Slack
Check out our use cases customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
Check out our use cases marketing use case

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