New eBook: The Ultimate Guide to Product Adoption. Download now.


Gather customer intelligence from across website, SaaS platform and business apps, and drive hyper-personal customer engagement and support, at scale.
Get Started  Main Hero
Trusted by
Mtrix LogoAkti LogoCipher.dogVina Mundi
Meet our customers

Put your customers at the centre
of everything you do

Monitor all of your leads and customers, at any source, during each stage of their lifecycle.

Gain attribution insights into what makes leads convert, customers engage, and accounts churn.

Identify risks and opportunities for each journey, and instantly signal your apps with actionable data.

Incoming event
Deal Closed Won
Ticket Opened
Account Created
Health Score:
Segments: Facebook Lead, Accou
Buying Signals: Feature-complet
Churn Risk: Severe-Ticket
Open Ticket: S001-ABC-4321
MRR: €299.00
Support Contract: Standard
John Doe
Incoming event
Ticket Opened
App Feature One
Form Submit
Viewed Pricing Page: Yes
Role: Admin
Tried Feature One: Yes
Last Help Article: Easy Onboard
Next Payment Cycle: April 1st
First Feature Flow:
Trial RequestedTrialCustomerGoodBadNormal
Start → Login → Review Settings → Set Currency → Add Invoice → Add Credit Note → App Feature One
Logo Customer Data Platform
Built from the ground up for B2B SaaS, traditional B2B and E-commerce environments.
Dieter Deheamers
Dieter Dehaemers
Co-founder & CEO
Vectera logo offers a clear view on which marketing, sales and CS efforts produce long-lasting healthy customers, and which explicitly don't. And with their feature adoption scoring, buying signals and churn risk detection, we got exactly the triggers we need to implement our PLG strategy.
health score

Identify users with buying signals, or at risk of churning

Apply powerful rules that signals when leads are ready to buy, or when accounts are at risk of churning. Get triggers in your business apps, the moment it happens.

Discover more

Monitor health and key feature adoption,
at scale

See which features and brand interactions are key in getting customers to buy, to buy more, or to churn; and obtain heath and engagement scores for each customer.

Discover more
Feature Adoption
Channels and Campaigns Analysis

Discover what makes
customers engage, or churn

Uncover which channels, campaigns, ads, emails, blog-, help- and website content, most impact user engagement and revenue growth. Or, which ones contribute to potential churn.

Discover more

Segment customers into personas you can target

Create dynamic segments on pretty much any datapoint, including event triggers and -metadata, ad and email campaign interactions, web content visits, tickets... and sync them throughout your business apps.

Discover more
Rules for Segments

Tear down
departmental silos

Share customer journey insights across different departments to enable an aligned and consistent customer experience, while still keeping granular control over what's being shared.

Get Started 
Sales Scoring
Sales Process

360 customer view integrates with your entire tech stack, including website and platform, to provide a single holistic view of your accounts and users.

B2B first, B2C included was built from the ground up to support B2B, as accounts are handled as separate user-linked entities, not just users grouped together.

Journey values

Attribute a value to each account and user, and you get clearcut indications on how healthy your business is, and how much revenue is at risk of churning.

No Code, No SQL

Don't invest in raw data lakes and -engineers to do a job that's easier done by business executives through simple point and click.


Health scores, stages, segments and other engagement metric definitions are rule-based, on any possible customer property, event, interaction or datapoint.

Build own metrics

You can optionally create your own health and engagement metrics through simple logical, mathematical and time-related functions.

Robbie Demeyer
Robbie Demeyer
Chief Executive Officer
Akti Logo
We started using to push platform adoption data into our CRM and CSM systems, so we could start emailing unhealthy trial accounts about the features [we now knew] they were struggling with. We later added health, buying signals, and churn detection to improve all of our campaigns.

Use cases

Changing the way you do business, within the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important when applying a PLG strategy.
Discover more
Share Customer Data
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.
Discover more customer success use case
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
Discover more sales use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics. This gets particularly important when applying a PLG strategy.
Discover more marketing use case
Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
Discover more
Feature Adoption

Data-driven leaders know

Trusted by customer-centric companies

Before, we simply didn't know where leads came from and how real they were. Now we know, even before picking up the phone.
Malte Kahrs
CEO and Chairman
We use HubSpot for supporting our platform customers. With pro-active churn risk detection, we now could realise an astonishing 22% churn decrease.
Jorge Urios
C0-founder & CEO
When needing to share product usage with customer services, we use low-code The alternative to build and maintain it ourselves, is simply too costly.
Willem Delbare
Serial Entrepreneur
Set up
in under one hour

Book a meeting with one of our experts and let’s get you started.

Get Started 
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to reaching lifecycle stages.
* No coding required.
Build Intelligence
Use gathered attribution insights to define rules for health profiles, buying signals, upsell moments, churn detection, buyer personas and other segments and signals.
* No coding required.
Sync Destinations
Set up destinations, and sync customer data and -intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
© BV 2021 — All rights reserved.
The names and logos of third party products and companies shown on the website and other promotional materials are the property of their respective owners.