Customer Intelligence Platform

Better Customer Data for Every Team

Put customer intelligence into the tools you already use, and boost conversion, activation, adoption, retention, and growth, while fighting churn.
Intelligence include health scores for each lifecycle stage, lead qualification, buying signals, feature adoption, churn detection and company-wide customer segmentation.
REQUEST a DEMO is foremost an intelligent customer data platform
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Put your customers at the centre of everything you do

Monitor all of your leads and customers, from very first web visit to becoming a paying customer or possibly churning.
Discover how engaged they are on your social channels, website and platforms, during each stage of the funnel.
Group them into specific segments, and use their individual engagement metrics throughout your entire tech stack. contacts view
SaaS Plan: Starter
Onboarding Done: No
Health Score: 87%
MRR: €270.00
Buying Signals: Invoice, Credit
Churn Score: 2%
Segments: Fastbuyers, SaaS-B2B
John Doe
Phone: +1 606-404101
Role: Admin
Age: 27
Tried Invoice Feature: Yes
App Variable 1: SomeThing
Feature Two Count: 14
First Feature Flow:
Setup DoneNormal
Start → Login → Review Settings → Set Currency → Add Invoice → Add Credit Note → Review Statements
Contact details including health stage segments
Works for B2C, traditional B2B and SaaS.
Intelligence is only computed on end-users who consented to it, as per GDPR/CCPA.
Robbie Demeyer
Chief Executive Officer
We started off with to share web and trial data into our CRM, so we could start calling prospects about the features [we now knew] they were struggling with. We've since added health and lead qualification metrics to better prioritise our sales efforts.
health score

See how healthy each individual customer is, or isn't

With's health score and engagement metrics, you'll get a better idea of who's active on your platforms, and who isn't, from group segments, down to the individual level.

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Monitor key feature adoption and performance for each user

For any given account or user, see which features were used, and discover how relevant each feature is, in getting the customer to a certain lifecycle stage.

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Feature Adoption
Discover what works

Discover what makes customers engage, or churn

Uncover which channels, campaigns, ads, blog-, help- and web content, most impact user engagement and revenue growth. Or, which ones cause churn.

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Segment customers into personas you can (re-)target

Create dynamic 'live' segments of leads and customers, based on funnel stage, health, churn risk, feature adoption and interacted campaigns and content.

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360 customer view

Collected information from website, platform and mobile apps; even from different devices, are unified and presented in one single customer view.

Ad sources

Monitoring customer behaviour potentially starts with a click on a post on a social channel, and is taken into account when analysing journeys.

Journey values

Attribute a value to each account and user, and you get clearcut indications on how healthy your business is, and how much revenue is at risk of churning.

Instant Notifications

When new channels, campaigns and event types are discovered, you get instant notifications by email and on Slack.


Health scores, stages, segments and engagement metrics definitions are rule-based, on any possible customer property, event or interaction.

Build own metrics

You can optionally create your own health and engagement metrics through simple logical, mathematical and time-related functions.

Integrate customer intelligence into all your workflows

Easily collect and unify events and data from your website, apps and tech stack. adds health, stages, segments, feature adoption, churn risk and other intelligence.
Sync all back to the customer tools you already use in your workflows.

Incoming event
Deal Closed Won
Ticket Opened
Account Created
Health Score:
App ID: ABC-1234567-DEF
Segments: Fast Buyer, Facebook,
Open Ticket: S001-ABC-4321
MRR: €299.00
Support Contract: Standard
John Doe
Incoming event
Ticket Opened
App Feature One
Form Submit
Viewed Pricing Page: Yes
Role: Admin
Tried Feature One: Yes
Last Help Article: Easy Onboard
Next Payment Cycle: April 1st
First Feature Flow:
Trial RequestedTrialCustomerGoodBadNormal
Start → Login → Review Settings → Set Currency → Add Invoice → Add Credit Note → Review Statements Customer Data Platform is foremost an intelligent customer data platform.
Check out our native integrations

Use cases

Changing the way you do business in the tools you already use.

Discover the features that makes you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial of churn.
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Feature Adoption
Convert more leads through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics and behaviour-based personas, resulting in bottom-line more conversions.
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Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
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Monitor product adoption and health. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see how they adopt to key features. Identify those who are at risk of churning, and pro-actively act on them.
Discover more customer success use case

Data-driven leaders know

Trusted by customer-centric companies

Before, we simply didn't know where leads came from and how real they were. Now we know, even before picking up the phone.
Malte Kahrs
CEO and Chairman
We use HubSpot for supporting our platform customers. With pro-active churn risk detection, we now could realise an astonishing 22% churn decrease.
Jorge Urios
C0-founder & CEO
When needing to share product usage with customer services, we use It's simply too costly to build and maintain it ourselves.
Willem Delbare
Serial Entrepreneur
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