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Marketing automation platform



Is a full-featured marketing suite that includes a landing page builder, tools for email and SEO, a form builder for gating content, and a repository for managing leads generated from campaigns

Incorporates ad tracking component so you can track the ROI of Facebook, AdWords, and LinkedIn advertising

Tracks social media engagement with monitoring tool that can also schedule responses and outgoing social posts

Is usually integrated with another source of truth, like Salesforce, since HubSpot default contacts have different lifecycle stages than typical CRM setup (more geared towards marketing funnel.)

The cases

How boosts


in SaaS environments



actions in

Engage with your customer when your platform requires it.

Add task to HubSpot

Adds a task to a contact/company in HubSpot, optionally assigned to a specific user.

Add to HubSpot list

Adds a user/account to a HubSpot list.

Remove from HubSpot list

Removes a user/account from a HubSpot list.

The things you get done with


Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Syncing prospects and leads into HubSpot means either integrating it with your existing source of truth, or uploading CSVs manually. Once you begin deploying HubSpot forms for your gated content, new leads coming into your system will be automatically captured in HubSpot. HubSpot’s schema centers on contacts, but with different lifecycle stages. If your source of truth is e.g. Salesforce, you’d map in leads, which become contacts in HubSpot in phase 0 or 1 of the lifecycle. HubSpots lifecycle includes subscriber, lead, MQL, SQL, Opp, and Customer Evangelist.

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Instead of uploading your lists or relying on lead forms as your only way of capturing contacts, keeps all of the customer data in your HubSpot instance up to date automatically. You can even include lifecycle stage as a user trait and will move contacts through lifecycle stages automatically. Using HubSpot with saves you time integrating different sources of truth into the system (since you can just turn on HubSpot from your dashboard with no code necessary) and keeps all customer data records synced and up-to-date across systems in real time.

Moreover, allows to automatically launch various engagement actions towards HubSpot, upon Product-led Growth signals being triggered.

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