Activation alone does not create revenue.
Many users activate, experience value, and still never convert to paid. Not because the product isn’t good, but because conversion is mistimed, generic, or disconnected from behavior.
Monetisation breaks quietly between activation and payment.
Teams apply the same paywalls, emails, and prompts to all users, regardless of readiness.
This creates friction for some users and missed opportunities for others.
Activation shows value.
Monetisation requires intent.
Without clear signals, teams don’t know who is ready to convert and who needs more value first.
Trials end after a fixed number of days.
Pricing pages are shown to everyone.
Sales outreach is time-based, not behavior-based.
This turns monetisation into guesswork.
Successful monetisation is:
Users convert when the next step matches their level of value realization.
Journy manages monetisation as a lifecycle stage:
Actions can include:
Monetisation becomes a continuation of the product experience, not an interruption.
Create your account and watch your revenue metrics improve. No extra dashboards to manage, no extra tools or coding needed. All from data you already have and tools you're already using.
.png)
