Sales Engagement

In-app engagement

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Product adoption made easy for B2B.



Quickly build and iterate on in-app experiences that impact user behaviour — no setup friction, no engineering support, no hassle.

Target experiences to the right users, at the right time, with detailed reporting to measure impact on key segments, like trailers or new users.

Use personalized welcome flows and targeted checklists to guide new users to their aha moment and shorten the amount of time it takes them to see value.

Use slideouts, tooltips, and hotspots to drive awareness and adoption of new features or nudge users to discover features they have yet to try. And you can improve adoption and see your impact directly in Appcues!

The cases

How boosts


in SaaS environments



actions in

Engage with your customer when your platform requires it.

Send event to Appcues

Sends a user event to Appcues

The things you get done with


The magic of Appcues is unlocked by installing their SDKs, a snippet of JavaScript much like the tags you’d add to a website. You can add it directly to your product’s codebase or simply integrate Appcues with Segment. Once installed, we’ll start tracking events, and you’ll be ready to publish a flow!

You’ll use the Appcues Builder to create flows and track new events. Anyone on your team can design and edit flows right on top of your product and set up tracking for key user behaviors. No code, just clicks.

Once you’ve created a flow, you’ll use Appcues Studio to choose who should see it and what action(s) you want them to take. Create and target user segments based on virtually any behavior (like the completion of another flow or using a specific feature) or attribute (like job title or location).

Before you publish your new flow, you can preview the experience in its entirety—and in context—using test mode. Share it with your team or just get that little boost of confidence you need to hit the publish button. When you go live, our SDK knows to start showing your Appcues flow to the audience that you targeted. Unpublishing a flow is just as easy.

With our Events Explorer, you can easily measure product usage and adoption over time. Select one or more of the events you track to make a beautiful and intuitive chart, then save it to a dashboard for regular reporting and analysis. Establish baselines, identify new opportunities, or just take a moment to celebrate your work

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With, all the customer data you’re collecting from your websites, apps, or servers can be sent straight into Appcues so you don’t need to do any additional installation or duplicate instrumentation. In addition, leverages machine learning to create PLG scores, signals and other metrics which get pushed into Appcues, so you can base your PLG playbooks on these triggers, right in Appcues.

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