About Us

We are fully committed to building the attribution platform that will help millions of companies run their business in a better way.

This is our journy.

About Us
About Us

Our story

Yves has been fortunate to being part of some amazing projects, often leading international groups of marketers, sales people, customer success experts, product managers and financial specialists. One ever-returning concern on management- and board-meetings has been to find out 'which marketing/sales/CS efforts to invest in, to grow bottom-line revenues..not just visits or leads...'. This was the base to start building an automated solution to tackle that specific business-critical problem.


Hans met Yves during an assignment to build out front- and back-end systems for Belgian green-energy marketplace 'Bolt Energie'. His passion for technology and engineering—as for music!—combined with previous experiences at Engagor and Clarabridge, and an untameable hunger to building great lasting products, quickly revealed to be a great mix for cooperation.

Hans and Yves co-founded journy.io BV during summer 2019.

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Our mission statement

"To provide customer-centric companies worldwide an affordable AI-driven Marketing Attribution Platform that will allow them to get a broad understanding on how people find and buy—or don't buy—their goods; to uncover which events, channels and campaigns drive conversions all along the funnel from first touch over deal closure till churn; to profile incoming leads against their visiting and clicking behaviour; and to provide budgetary simulations and actionable insights on how to improve bottom-line business results."

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101 multi-channel campaign-based marketing

A simple guide on how to define and structure your marketing campaigns for maximum impact!