Use Cases

Marketing affiliation platform Filiatly achieves 17% more conversions with

Yves Delongie
Yves Delongie
November 30, 2021
Marketing affiliation platform Filiatly achieves 17% more conversions with

Industrie: B2B cloud platform
350+ Customers and Resellers
Teams using
* All (Health, Stages, Segments, signals)
* Marketing (Leadgen Scoring, Lead Personas)  
* Sales (Buying Signals)
* Customer Success (Feature Adoption Scores)


Filiatly is Madrid-based leading affiliation marketplace, where professional content creators, affiliate partners and influencers can meet and do business.

Jorge Urios is founder and CEO of Filiatly: “We started looking at conversion fairly early on and saw that we got lots of conversions that never activated. Simply because we didn't yet value our channels and campaigns in terms of bottom-line subscribers. brought change in that.”

Jorge Urios, Founder and CEO Filliatly

Goals and challenges.

"Our goal was and remain clear. We want to optimize marketing spending in terms of real return." Urios goes on to explain. "We need to understand how ideal stakeholders navigate throughout our app, and monitor key feature adoption. We want to understand the relationship between marketing attribution and segments of customers behaving in a certain way. If we know that, we know where to invest our marketing dollars." provides us the necessary insights to finetune our marketing spending towards maximizing conversions. provided. first analysed real leads and buying customers, so to find out which marketing, sales and CS elements contributed to successful journeys. Based on that data, segment rules and signals were created that could be send to Salesforce, to indicate how real leads were, or how likely they were to buy.

"Our marketing people had no problem to adapt conversion campaigns to the new journy insights, quickly seeing improvement on ROI." Urios concludes.

Today, Filiatly employees see as their ultimate customer source-of-truth. Everything there is to know about the lead, the customer, or the group of likewise contacts, you'll find in


With the introduction of, workflows and efficiency have drastically improved, as have bottom-line business results. Marketers, sales and customer success teams now have better customer insights and intelligence at hand, that helps them create more-personal experiences that their customers love. They achieve their KPIs and goals way faster; some with about half the effort previously needed. Also human errors are quickly detected by which no important lead or customer interaction goes unnoticed.

Or as Jorge Urios summarises: “ is the magic that makes our campaigns so much more personal...and successful!".

Keep reading...

Built for B2B & B2C SaaS, simultaneously

Changing the way you do business, case by case.


Detect which signups are most likely to buy. Sell more with less effort.

Automatically surface product qualified leads.

Prioritize PQLs call lists and engage with quick actions.

Add tasks and full PQL context to existing CRM and other engagement tools.

Automated sales playbooks and collaborative inbox.


Onboard. Monitor. Get expansion signals. Reduce churn, proactively.

Automatically detect churn & expansion candidates.

Accelerate onboarding and product adoption.

Align activities around 360° customer view, with health and onboarding scores.

Automated CS playbooks and collaborative inbox.


Build revenue workflows, based on how people use your product.

Use machine learning to uncover new sales opps.

Add slow accounts to nurturing campaigns.

Optimize engagement playbooks for maximum conversion.

Leverage any data without needing engineering.


See which impact your product features have on revenue, expansion and churn.

Analyse feature importance, usage and impact.

Build key product metrics without SQL, nor coding.

Easily create customer segments based on any product interaction.

Comply to GDPR and CCPA.

Check out our use cases
Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
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Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get cases with follow up tasks in your team inbox
Get tasks and product data in your existing CRM
Check out our use cases
health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
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PQL Experiments
Onboard. Monitor product usage. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

Get notified on churn risk and expansion opportunities
Get cases with follow up tasks in your team inbox
See all account and user activities in one place
Collaborate with sales and marketing thru quick actions
Check out our use cases customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
Check out our use cases marketing use case

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