Journy in Comparison

HubSpot vs. Journy.io: Which Customer Data Tool Delivers the Insights Your SaaS Business Needs?

Monika Holland
Monika Holland
January 23, 2025
HubSpot vs. Journy.io: Which Customer Data Tool Delivers the Insights Your SaaS Business Needs?

HubSpot vs. Journy.io: Which Customer Data Tool Delivers the Insights Your SaaS Business Needs?

Uncover the Key Differences Between HubSpot and Journy to Find the Perfect Fit for Your Customer Data Strategy.

Overview

When it comes to managing customer data, businesses are often faced with a critical choice: selecting a tool that aligns with their unique goals and workflows. In this article we will look into Hubspot and Journy from customer data insights perspective. While both tools cater to SaaS companies, they serve distinct purposes and excel in different areas. Keep reading to find out which areas of competence overlap. Explore features, strengths, and value propositions to help you make an informed decision.

Purpose and Focus

HubSpot.com: A comprehensive all-in-one customer relationship management tool designed primarily for Marketing, Sales, and Operations. It’s a go-to solution for managing large-scale campaigns and mainstreaming customer relationship workflows.

Journy.io :  A behavioral data hub tailored to integrate product analytics with customer success and sales efforts, offering actionable insights into user engagement.

Key Differentiators

Main Purpose

  • HubSpot: A complete marketing, CRM, and customer support platform designed for SaaS companies.
  • Journy: A behavioral data hub that tracks user journeys and account health, delivering actionable insights.

HubSpot is an all-in-one powerhouse for marketing and CRM.

Journy specializes in deep behavioral analytics and real-time decision-making.

Data Integration

  • HubSpot: Supports unlimited automation campaigns with deep integrations to enhance marketing intelligence.
  • Journy: Maps user journeys, tracks events, and provides real-time insights into user behavior.

HubSpot enables scalable marketing automation.
Journy delivers real-time, behavior-driven data to optimize engagement.

Automation Capabilities

  • HubSpot: Allows businesses to create tasks and workflows based on PLG signals to nurture leads and customers.
  • Journy: Uses behavioral triggers to automate workflows and enhance engagement based on real-time interactions.

HubSpot is designed for broad automation across teams.

Journy focuses on precision-driven automation based on user behavior.

Use Cases

  • HubSpot: Ideal for campaign management, CRM tasks, and customer support.
  • Journy: Aggregates product usage data, CRM insights, service ticketing, and communication systems to create health scores predicting conversion, adoption, or churn.

HubSpot suits businesses with large-scale marketing campaigns.
Journy helps SaaS companies optimize user engagement and retention.

Pricing Comparison

  • HubSpot: Starts at €45 per month for each module. Costs increase quickly as teams scale.
  • Journy: Offers free usage up to 2,000 active users. Paid plans start at €200 per month for 2,000–5,000 active contacts.

HubSpot provides an affordable entry point, but costs rise as teams grow.
Journy delivers high-value behavioral insights at a competitive price for scaling SaaS companies.

Here is the comparison chart

Let’s deep dive how these platforms compare from data insights point of view:

Pros and Cons

HubSpot
Pros:

  • Comprehensive CRM and Marketing Suite

Combines marketing, sales, and customer service tools in a single platform for managing and nurturing leads at every stage of the customer journey.

  • Content Management System (CMS)  

Empowers businesses to build, manage, and optimize their websites with integrated SEO tools, analytics, and dynamic content personalization.

  • Sales Enablement Tools

Includes email tracking, meeting scheduling, and pipeline management to streamline sales team operations.

  • Robust Email Marketing Tools

Provides advanced email personalization, A/B testing, and performance tracking to optimize marketing efforts.

Cons:

  • Can become expensive as contact lists grow.
  • Limited native focus on behavioral data and product analytics.

Paul Weissinger, VP of Customer Success at FINN Auto: "HubSpot has been instrumental in scaling our customer success operations, enabling us to manage and support a rapidly growing customer base efficiently."

HubSpot

Journy  
Pros:

  • Behavioral Analytics and Customer Scoring

Tracks user journeys, events, and engagement metrics to provide actionable insights into customer behavior and account health.

  • Product-Led Growth (PLG) Enablement

Features like stage views, signals, and engagement playbooks help SaaS companies implement and refine PLG strategies.

  • Real-Time Data Collection

Collects and unifies customer data from multiple touchpoints, offering a 360° view of customer activity.

  • Automated Behavioral Workflows

Triggers actions based on real-time user behavior to enhance engagement, retention, and conversion rates.

Cons:

  • Niche use case may not replace a full CRM.
  • May require integration with other tools for broader functionality.

Jarand F. Millett, Tech Lead: "Journy offers a clear view on what people do on our platform, and which sales and CS activities make impact. With stage views, signals, scores, and engagement playbooks, we've got exactly the features we need to implement our PLG strategy."

Journy

Overlapping Functionality both platforms offer:

  • Lead Qualification & Scoring

HubSpot scores leads based on CRM interactions (emails, sales activity).

Journy scores leads based on product usage and behavioral signals.

  • Customer Lifecycle Management

HubSpot tracks contacts through deal stages and marketing funnels.

Journy maps the entire users journey from trial to churn.

  • Automated Engagement & Workflows

HubSpot triggers email sequences based on CRM activity.

Triggers playbooks based on user behavior inside the product.

  • Data Synchronization & Integrations

HubSpot connects bidirectionally with Journy to enrich CRM data with behavioral insights.

Journy  integrates with HubSpot CRM to trigger personalized marketing and sales actions

Combine Hubspot and Journy for actionable real-time account Health Scores

HubSpot + Journy : One of the standout features is the bi-directional integration between these platforms. Journy  enhances HubSpot by adding enriched SaaS customer intelligence, making it easier for commercial teams to gain actionable insights. This integration provides:

  • Real-time insights into user and account behavior.
  • Actionable data intelligence that directly impacts conversion rates and retention.

Key Takeaway

  • Choose HubSpot if your business prioritizes a comprehensive CRM and marketing automation solution with a broad range of features for campaign management.
  • Opt for Journy  if your primary goal is to leverage behavioral data for enhancing user engagement, conversion, and retention.
  • Combine Both for a powerful, integrated system that merges customer intelligence with robust marketing and CRM capabilities.

The integration between these platforms is designed to enhance customer data management and engagement strategies. For instance, Journy's integration with HubSpot enables the automatic updating of customer data, seamless progression through lifecycle stages, and the initiation of personalized engagement actions based on product-led growth signal.

Commercial teams crave access to user behavior data they can take action on. A combination of both your CRM and Product insights deliver just that.

Companies have reported significant improvements by incorporating Journy  into their CRM and engagement applications, achieving over a 25% increase in conversion rates.

These examples suggest that leveraging both tools in tandem can lead to enhanced customer insights and improved business outcomes.

Conclusion

HubSpot and Journy serve different needs in the customer data management landscape. While HubSpot offers a full suite of tools for SaaS companies, Journy excels in leveraging behavioral data to drive actionable insights. Together, they create a powerful ecosystem for businesses looking to maximize their sales, marketing and custome success efforts.

Next Steps: Connect your data for actionable insights

Want to see how Journy can supercharge your growth?

Keep reading...

Built for B2B & B2C SaaS, simultaneously

Changing the way you do business, case by case.

Sales

Increased Quota Attainment
Increased Conversions
Improved Pipeline Velocity
Shorter Sales Cycles
Increased Upsells
Increased ACV

Automatically surface product qualified leads.

Prioritize PQLs call lists and engage with quick actions.

Add tasks and full PQL context to existing CRM and other engagement tools.

Automated sales playbooks and collaborative inbox.

Success

Improved Retention
Reduced Churn
Improved CSAT Score
Improved NPS
Improved Health Score Improved CLV

Automatically detect churn & expansion candidates.

Accelerate onboarding and product adoption.

Align activities around 360° customer view, with health and onboarding scores.

Automated CS playbooks and collaborative inbox.

Growth

Improved Targeting
Improved Lead Velocity
Improved Conversion
Increased Signups
Increased Marketing
Sourced Revenue

Use machine learning to uncover new sales opps.

Add slow accounts to nurturing campaigns.

Optimize engagement playbooks for maximum conversion.

Leverage any data without needing engineering.

Product

Improved Product Adoption
Optimised DAU/WAU/MAU
Improved Time to Value
Increased # of PQLs & PQAs
Increased Virality

Analyse feature importance, usage and impact.

Build key product metrics without SQL, nor coding.

Easily create customer segments based on any product interaction.

Comply to GDPR and CCPA.

Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get cases with follow up tasks in your team inbox
Get tasks and product data in your existing CRM
Check out our use cases
health score
Easily test new PLG strategies and improve conversions
Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

See which features are most frequently used
Quickly test new PQL conditions and actions
Prove which engagement playbooks work best
All point and click, no code required
Check out our use cases
PQL Experiments
Onboard. Monitor product usage. Reduce churn, proactively.
Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

Get notified on churn risk and expansion opportunities
Get cases with follow up tasks in your team inbox
See all account and user activities in one place
Collaborate with sales and marketing thru quick actions
Check out our use cases
journy.io customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Lower customer acquisition costs
Check out our use cases
journy.io marketing use case
Check out our use cases

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