Founded in 2016, Vectera is the easy way to meet customers online. It offers powerful scheduling and meeting options for organisations looking to improve their customer meetings. Vectera also features advanced whiteboarding and several other white-label options:
“Simplicity is key for Vectera users.” reflects Dieter Deheamers, co-founder and CEO. “We feel the joy our customers have with the seamless experience of using day-to-day productivity tools, where Vectera has become one of those tools for meetings and white-boarding.”
Signing up more than 4200 unique customers worldwide over the last 4 years, both single users and companies, Vectera prouds itself being the fastest growing collaboration space in Europe.
Dieter goes on to explain their challenges: “With so much leads and users coming on our platform, it is practically impossible to have a clear view on what drives users to discover us, to differentiate real leads from occasional users, and to understand which resources brought these leads to joining our platform in the first place. So, we were spreading our marketing investment over various channels, not being too sure about the exact ROI of each of those investments. Google Analytics brought us insights on how well channels did in terms of generating leads, but not if those leads truly became customers, and as such, if the investment genuinely bore fruit on a long term."
Customer engagement platform Vectera integrates journy.io to analyse marketing ROI, and to gather health, stages, lead personas and trial feature adoption scores, to improve acquisition, conversion and retention.
journy.io was initially introduced as a lead/customer analytics tools, more specifically for its marketing attribution features. journy.io easily reveals the channels, campaigns, ads, content, form submits... that makes leads buy, customers buy more or even customers churn. From understanding these important attribution insights, it was easy to start defining segments and signals that would reveal how likely leads were going to buy. Vectera quickly understood that these segments and signals formed a pattern that could be translated into pushing additional customer intelligence into their ActiveCampaign and Hubspot.
Today, people at Vectera look at journy.io every week to finetune their existing segments and signals, based on what journy.io analytics brings them.
With the introduction of journy.io, workflows and efficiency have drastically improved, as have bottom-line business results. Marketers, sales and customer success teams now have better customer insights and intelligence at hand, that helps them create more-personal experiences that their customers love. They achieve their KPIs and goals way faster; some with about half the effort previously needed. Also human errors are quickly detected by which no important lead or customer interaction goes unnoticed.
Or as Dieter concludes: “Whereas previously we didn't see, journy.io now gives us (in)sight!".
Product-led or sales-led growth? Truth is, most likely both, and it’s called product-led sales.
Why Certain Product Led Growth SaaS Companies Are Crushing It
Changing the way you do business, within the tools you already use.
Create your free account and start driving a product-led growth strategy in the tools you're already using.