Yves had been fortunate to contribute to some amazing projects, working closely with marketers, sales people, customer success experts, product managers and financial specialists from around the globe. One ever-returning concern on management- and board-meetings was to find out ‘which marketing/sales/CS efforts to invest in, to grow bottom-line revenues..not just visits or leads…‘. This was the base to initially start building a data-driven attribution platform to tackle that specific problem.
Hans met Yves during an assignment to build out front- and back-end systems for Belgian green-energy marketplace ‘Bolt Energie’. His passion for technology and engineering—as for music!—combined with previous experiences at Engagor/Clarabridge, and an untameable hunger to building great lasting products, quickly revealed to be a great mix for cooperation.
Hans and Yves co-founded journy.io BV on October 1st 2019. During the first 12 months, the company transitioned its original idea into creating the smartest customer data platform (CDP) out there, aimed for the mid-market to drive customer activation, adoption, retention and growth, while fighting churn. journy.io’s offering now still includes the initial data-driven attribution model to fuel feature and content performance.
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