Customer Intelligence Platform

Better Customer Data for Every Team

Share actionable customer intelligence across your entire organisation, empowering hyper-personal customer experiences at scale.
Intelligence includes health scores per lifecycle stage, lead qualification, buying signals, upsell moments, feature adoption, churn detection and custom segmentations.
REQUEST Free Trial is foremost an intelligent customer data platform
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Put your customers at the centre of everything you do

Monitor all of your leads and customers at scale, during each stage of their lifecycle.
Identify risks and opportunities, and share these insights throughout your entire tech stack. contacts view
SaaS Plan: Starter
Onboarding Done: No
Health Score: 87%
MRR: €270.00
Buying Signals: Quote request, CC
Churn Risk: 2%
Segments: Fastbuyers, SaaS-B2B
John Doe
Phone: +1 606-404101
Role: Admin
Age: 27
Tried Invoice Feature: Yes
App Variable 1: SomeThing
Feature Two Count: 14
First Feature Flow:
Setup DoneNormal
Start → Login → Review Settings → Set Currency → Add Invoice → Add Credit Note → Review Statements
Contact details including health stage segments
Built from the ground up for B2B SaaS, traditional B2B and B2C environments.

Data-driven leaders know...

Robbie Demeyer
Chief Executive Officer
We started off with to share web and trial data into our CRM and CSM platforms, so we could start calling prospects about the features [we now knew] they were struggling with. We've since added health, upsell and churn insights to better prioritise our efforts.

Use cases

Changing the way you do business in the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important in PLG environments.
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Share Customer Data
Monitor product adoption and health. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features. Identify those who are at risk of churning, and pro-actively reach out to them.
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Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
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Convert more leads through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics and behaviour-based personas, resulting in bottom-line more conversions.
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Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
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Feature Adoption
health score

Identify buying signals, upsell moments, and churn risk

Define the rules that define leads ready to buy, or customers fit to upsell or at risk of churning, and get triggers in your tech stack, the moment it happens.

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Monitor key feature adoption and succesful interactions

See which features and interactions were key to getting customers to buy, to churn, or to enter any other given lifecycle stage.

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Feature Adoption
Discover what works

Discover what makes customers engage, or churn

Uncover which channels, campaigns, ads, emails, blog-, help- and web content, most impact user engagement and revenue growth. Or, which ones contribute to potential churn.

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Segment customers into personas you can (re-)target

Create dynamic segments on pretty much any datapoint, including stage, health, event triggers, page visits, email and chat conversations, meetings, support tickets and deals.

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Rules for Segments

Tear down departmental silos

Share valuable customer journey insights across different departments to enable an aligned and consistent customer experience, while still keeping granular control over what's being shared.

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Sales Scoring
Sales Process

360 customer view integrates with your entire tech stack, including website and platform, to provide a single holistic view of your accounts and users.

B2B first, B2C included was built from the ground up to support B2B, as accounts are handled as separate user-linked entities, not just users grouped together.

Journey values

Attribute a value to each account and user, and you get clearcut indications on how healthy your business is, and how much revenue is at risk of churning.

No Code, No SQL

Don't invest in raw data lakes and -engineers to do a job that's easier done by business executives through simple point and click.


Health scores, stages, segments and other engagement metric definitions are rule-based, on any possible customer property, event, interaction or datapoint.

Build own metrics

You can optionally create your own health and engagement metrics through simple logical, mathematical and time-related functions.

Align all of your workflows around consistent customer insights

Centrally collect and unify events and data from your website, apps and tech stack. adds health, stages, buying and upsell signals, churn risk and other intelligence.
Sync all back to the customer tools you already use, enforcing consistency in your workflows.

Incoming event
Deal Closed Won
Ticket Opened
Account Created
Health Score:
App ID: ABC-1234567-DEF
Segments: Fast Buyer, Facebook,
Open Ticket: S001-ABC-4321
MRR: €299.00
Support Contract: Standard
John Doe
Incoming event
Ticket Opened
App Feature One
Form Submit
Viewed Pricing Page: Yes
Role: Admin
Tried Feature One: Yes
Last Help Article: Easy Onboard
Next Payment Cycle: April 1st
First Feature Flow:
Trial RequestedTrialCustomerGoodBadNormal
Start → Login → Review Settings → Set Currency → Add Invoice → Add Credit Note → Review Statements Customer Data Platform is foremost an intelligent customer data platform.
Check out our native integrations

Data-driven leaders know

Trusted by customer-centric companies

Before, we simply didn't know where leads came from and how real they were. Now we know, even before picking up the phone.
Malte Kahrs
CEO and Chairman
We use HubSpot for supporting our platform customers. With pro-active churn risk detection, we now could realise an astonishing 22% churn decrease.
Jorge Urios
C0-founder & CEO
When needing to share product usage with customer services, we use low-code The alternative to build and maintain it ourselves, is simply too costly.
Willem Delbare
Serial Entrepreneur
Get started with in under one hour

Book a meeting with one of our experts and let’s get you started.

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Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to achieving your goals.
* No coding required.
Build Intelligence
Start with simple rules on what defines stages, health profiles, buying signals, upsell moments, churn detection and specific segments.
* No coding required.
Sync Destinations
Set up destinations, and map customer intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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