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Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing. It has an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform. The company's mission is to create a people-centric cloud service that transforms the real-time collaboration experience and improves the quality and effectiveness of communications. Zoom was founded in 2011 and is headquartered in San Jose, California, United States.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Zoom
could have used journy.io
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