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Zenefits

Zenefits

https://zenefits.com
Product-led
Sales-led
Founded
United States

,

2013
Industry
human resources
Employees
453
Community Building

Video Content

Community

Podcast

Newsletter

What is

Zenefits

?

The Zenefits People Platform brings everything HR into one radically simple, single app. Our platform is designed to be comprehensive without being overly complex. It puts benefits, payroll and HR access in the pockets and at the fingertips of employees. The Zenefits People Platform is where HR is done. Learn more at www.zenefits.com

Zenefits

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Zenefits

could have used journy.io

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