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Zappi helps global brands make faster and better decisions to drive business growth. They help global brands make faster and better decisions to drive business growth, shape new product development, and enhance their advertising and branding efforts. They assist them predicting success and disrupting their industries
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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