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Yotpo is an eCommerce marketing platform that helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Yotpo's single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, and Tel Aviv. Yotpo's mission is to empower brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Yotpo
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