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Xero is a suite of online accounting software for small businesses, accountants, and bookkeepers. It enables its users to track and manage cash flow processes, invoicing, payments, reporting, and pay runs. Users can use Xero through any one of its three monthly subscription packages: starter, standard, and premium. The software solution is available on iOS and Android platforms. Xero was founded in 2006, the company is headquartered in Wellington, Wellington, New Zealand.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Xero
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