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Wrike, a Citrix company, seeks to remove complexity from work so people and teams can perform at their best.What Is Wrike?Wrike is an enterprise-ready, cloud-based collaborative work management platform for managing cross-functional work at scale that is fully configurable and enables contextual collaboration in a secure environment. Enterprises use Wrike to offer a single digital workplace for all of their departments and teams.The Wrike platform has the power needed to support the most complex workflows, all managed through an intuitive and easy-to-use and adopt interface. The Wrike platform can be customized to any user, team, department, or project so your teams can make requests, plan projects, assign tasks, collaborate with team members, track progress on work, and more.Wrike tracks the analytics you need to make the data-driven decisions that generate higher ROI. Wrike integrates with your technology stack and connects effort to business results without having to pull data from multiple systems. Wrike also offers specialized solutions for marketing and professional services teams and service organizations like agencies and consulting firms.Start your free trial today: https://www.wrike.com/tour/
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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