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WorkOS provides APIs to make your app enterprise-ready, with pre-built features and integrations required by IT admins. Start selling to enterprise customers with just a few lines of code. Add Single Sign-On (SSO) to your app for free.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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