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WordStream by LOCALiQ is your go-to source for actionable (and fun to read!) tips and strategic advice along with the tools and digital marketing solutions to reach your biggest goals. Our original content, powered by a culture of curiosity and creativity of thought, is a deep archive of resources readers can't get anywhere else, like our top-rated blog, industry-standard data studies, PPC University, and more. Plus, our free tools (like our Google Ads Performance Grader, Facebook Ads Performance Grader, and our Free Keyword Tool) equip businesses with insights, actionable next steps, and clear direction to succeed. As part of the USA TODAY NETWORK, WordStream by LOCALiQ offers LOCALiQ's tailored digital marketing solutions that are distinguished by proprietary technology and unparalleled insights from working with 300K+ businesses. So what is WordStream by LOCALiQ? It is thought leadership amplified by a national network and blended with emerging technology and proprietary data. The result? Real-world guidance, smart solutions, and free tools helping businesses to grow in ways they never thought possible.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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