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Persona

Persona

http://www.withpersona.com
Product-led
Sales-led
Founded
United States

,

2018
Industry
information technology & services
Employees
160
Community Building

Video Content

Community

Podcast

Newsletter

What is

Persona

?

Persona enables businesses to seamlessly verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code. From selfie videos to government-issued IDs to database lookups, Persona offers a comprehensive suite of fully-automated identity verification components with worldwide coverage (190+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case. Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.

Persona

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Persona

could have used journy.io

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