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Webex

Webex

https://webex.com
Product-led
Sales-led
Founded
United States

,

1995
Industry
computer software
Employees
0
Community Building

Video Content

Community

Podcast

Newsletter

What is

Webex

?

Webex, now part of Cisco, provides on-demand applications for collaborative business on the Web. These applications enhance high-touch business processes, such as sales and training, with Web-touch interactions. As an on-demand provider, WebEx facilitates both internal and external collaboration. Applications are delivered over the WebEx MediaTone Network, a global network specifically designed for the highly secure delivery of on-demand applications. WebEx applications support multipoint video conferencing, Web conferencing, telework and application remote control.

Webex

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Webex

could have used journy.io

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