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WalkMe

WalkMe

https://walkme.com
Product-led
Sales-led
Founded
United States

,

2011
Industry
computer software
Employees
1241
Community Building

Video Content

Community

Podcast

Newsletter

What is

WalkMe

?

WalkMe’s Digital Adoption Platform is a code-free software platform that enables organizations to measure, drive, and act to maximize the impact of their digital transformation and accelerate the return on their software investment. The platform leverages proprietary technology to provide CIOs and executive management with visibility into the tech stack.

WalkMe

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

WalkMe

could have used journy.io

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