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Veriff

Veriff

https://veriff.com
Product-led
Sales-led
Founded
United States

,

2015
Industry
computer software
Employees
417
Community Building

Video Content

Community

Podcast

Newsletter

What is

Veriff

?

Veriff is an online identity verification company that protects businesses and their customers from online identity fraud. It is a highly automated identity verification platform connecting companies with honest customers. Veriff makes it easy to connect with people to trust. With the combined forces of machine learning and eagle-eyed specialists, Veriff is always two steps ahead of digital fraud. AI speeds up sessions with immediate feedback, while manual checks by their verification gurus nip risks in the bud. Veriff was founded in 2015 and is headquartered in Tallinn, Estonia.

Veriff

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Veriff

could have used journy.io

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