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Vercel combines the best developer experience with an obsessive focus on end-user performance. Our platform enables development teams to collaborate on and ship their best work.We're the creators of Next.js, the world's favorite React framework, and we're building the best tools and workflow for frontend development teams. Our goal is to bring developers the scale, reliability, and performance they need in their tools and infrastructure - so they can focus on creating delightful experiences for their users.We are backed by the amazing team at Accel and CRV, and we're headquartered in San Francisco.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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