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Vendasta is the leading platform for channel partners who provide digital solutions to small- and medium-sized businesses. Our partners get access to an end-to-end e-commerce platform that allows them to market, sell, bill, fulfill and serve digital solutions to their business clients–all from a single login. It's free to start! Sign up today.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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