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Typeform

Typeform

https://typeform.com
Product-led
Sales-led
Founded
United States

,

2012
Industry
computer software
Employees
605
Community Building

Video Content

Community

Podcast

Newsletter

What is

Typeform

?

Typeform is a no-code SaaS platform with thoughtfully-designed tools that help companies grow their business by engaging with their audience. Offering people-friendly forms, quizzes, surveys, and asynchronous video solutions, Typeform turns digital interactions into human connection. Launched in 2012, Typeform drives more than 500 million digital interactions per year and integrates with hundreds of other business-critical tools like HubSpot, Calendly, and Slack, to name a few. Typeform is headquartered in Barcelona, Spain with an office in San Francisco, California, and has a globally-distributed workforce of over 450 people.

Typeform

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Typeform

could have used journy.io

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