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Twilio is the developer platform for communications is reinventing telecom by merging the worlds of cloud computing, web services, and telecommunications. With Twilio, developers and businesses make communications more contextual by embedding voice, video, messaging, and authentication directly into applications.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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