Drive Product-led Growth
like the Best

Boldly do what others have done before.
Trello

Trello

https://trello.com
Product-led
Sales-led
Founded
United States

,

2014
Industry
computer software
Employees
103
Community Building

Video Content

Community

Podcast

Newsletter

What is

Trello

?

Trello is a work collaboration tool that makes working on projects as easy as using sticky notes on a whiteboard. Available on phone, tablet, and desktop, Trello's drag-and-drop interface and visual way of organizing tasks ensures that your team always knows what needs to get done and who's working on it. Whether it's the sales pipeline or a new employee training program, Trello is flexible enough to make sure everyone is on top of all of their important projects. Trello is now part of Atlassian, Inc.

Trello

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Trello

could have used journy.io

Set up journy.io
in under one hour

Create your free account and start driving a product-led growth strategy with the tools you're already using.

Get Started 
journy.io white logo
© journy.io BV 2022 — All rights reserved.
The names and logos of third party products and companies shown on the website and other promotional materials are the property of their respective owners.