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TravelPerk is a next-generation business travel booking and management platform for companies of any size. It is an all-in-one platform for booking business travel. TravelPerk is backed by investors such as Spark Capital, investors in Slack, Trello, and Twitter. The company is co-founded and funded by a team of entrepreneurial executives with deep market expertise, including leadership-level experience, as one of the successful players in the online travel industry. One of the co-founders recently started and sold a travel technology company to one of the players in the market. TravelPerk was founded in 2015 and is headquartered in Barcelona, Catalonia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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