Drive Product-led Growth
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Traitify

Traitify

http://www.traitify.com
Product-led
Sales-led
Founded
United States

,

2011
Industry
computer software
Employees
22
Community Building

Video Content

Community

Podcast

Newsletter

What is

Traitify

?

Traitify by Paradox makes the power of human insight accessible to simplify the way businesses, job seekers, and employees connect.Our products are built into Olivia, the AI recruiting assistant obsessed with empowering recruiting teams to spend more time with people, not software. This means the needs of your candidates and hiring managers are front in center in everything we do.With mobile-first, visual-based assessments available in multiple languages we help companies attract, select, and hire the best person for the job faster than the competition.

Traitify

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Traitify

could have used journy.io

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