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Totango is a customer success company that develops a platform to track customer engagement and referrals. It is an enterprise customer success solution that enables companies to align around their customers to increase loyalty and customer lifetime value. Its solution connects all customer information so companies can proactively and intelligently engage with their customers to drive adoption, retention, and expansion.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Totango
could have used journy.io
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