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Tigera

Tigera

https://tigera.io
Product-led
Sales-led
Founded
United States

,

2016
Industry
computer software
Employees
131
Community Building

Video Content

Community

Podcast

Newsletter

What is

Tigera

?

Tigera provides the industry's only active Cloud-Native Application Protection Platform (CNAPP) with full-stack observability for containers, Kubernetes, and cloud. We are also the creator and maintainer of Calico Open Source, the most widely used container networking and security solution. Calico software powers more than 100M containers across 2M nodes in 166 countries, and is supported across all major cloud providers and Kubernetes distributions.

Tigera

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Tigera

could have used journy.io

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