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Thinkific is the #1 platform for individuals and businesses to create, market, sell, and deliver courses online. Businesses trust Thinkific to help them scale because Thinkific offers the easiest course technology, the most control over your courses, and the top support team in the industry. Thinkific powers online learning for over 50,000 course creators in 190 countries and in 20+ languages. Over 100+ million courses have been taken an $650 million generated on the platform.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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