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Talkdesk offers an enterprise contact center platform that allows companies to make the customer experience a competitive advantage. With its performance and consumer-like ease of use, Talkdesk easily adapts to the evolving needs of sales and support teams and their end-customers, resulting in increased customer satisfaction, productivity, and cost savings. Over 1,400 innovative enterprises around the world, including IBM, Acxiom, and Zumiez rely on Talkdesk to power their customer interactions. The San Francisco, California-based company was formed by Cristina Fonseca and Tiago Paiva in 2011.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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