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Tableau Software is a company on a mission. They help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. Their culture is casual and high-energy. They are passionate about their product and their mission and they are loyal to each other and their company. They value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world!
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Tableau
could have used journy.io
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