Drive Product-led Growth
like the Best

Boldly do what others have done before.
Swimm

Swimm

https://swimm.io
Product-led
Sales-led
Founded
United States

,

2019
Industry
computer software
Employees
51
Community Building

Video Content

Community

Podcast

Newsletter

What is

Swimm

?

Silos can sneak in to even the most agile of teams and create needless delays on essential projects. Chasing down information keeps teams out of sync. But onboarding, outdated documents, or project switching should never slow a project down. Swimm is a SaaS company built to make the development process fast and smooth with smart docs and continuous documentation. Teams use Swimm to create focused and engaging tutorials that help them share knowledge on the codebase. Thanks to Swimm's unique auto-sync technology, tutorials remain fresh and up-to-date even if the code changes.

Swimm

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Swimm

could have used journy.io

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