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Superhuman is a software platform that weaves social insights into a workflow. The platform supports Gmail shortcuts and more allowing its users to snooze a conversation at any time so they focus on what matters, and enjoy a more productive inbox.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Superhuman
could have used journy.io
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