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Squarespace is a website building and e-commerce platform that enables users to build brands and transact with their customers. The company's suite of products helps entrepreneurs, creatives, and professionals manage their projects and businesses through websites, domains, e-commerce, marketing tools, scheduling, and Unfold, tools for managing a social media presence. It democratizes access to design, helping their customers in 180+ countries maintain consistent branding across all digital touchpoints to stand out online. The company is backed by Index Ventures, Dragoneer, Tiger Global, D1 Capital Partners, Fidelity Management & Research Company, T. Rowe Price Associates, Spruce House, as well as Accel and General Atlantic. Squarespace was founded in 2003 by Anthony Casalena in New York.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Squarespace
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