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Springbot enables small to medium-size retailers to take full advantage of even the most complex marketing data. They do it by delivering marketing automation and analytics in one dynamic platform, eliminating the need for separate tools and making the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple. Then Springbot provides advanced eCommerce marketing technology for small to medium-size retailers. They make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from e-mail and social marketing to online ads, Amazon Marketplace, and more. The key is Springbot’s integration with Big Commerce, Magento and Shopify to deliver the power of data management, marketing automation, and analytics. They take that information and make data-driven marketing recommendations specifically tailored to the needs of the client. It was founded in 2012 and is based in Atlanta, Georgia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Springbot
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