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Spoonshot delivers food & beverage innovation intelligence by leveraging AI and food science. Our insights reveal the future of food through a deep understanding of emerging and evolving consumer and market needs, enabling us to accurately predict trends and uncover innovation opportunities.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Spoonshot
could have used journy.io
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