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Spently makes it easy for merchants to create and deliver e-receipts and other transactional messages that increase customer engagement and drive sales. Spently also provides capability for full customer lifecycle messaging via outbound campaigns. Spently’s software helps merchants plan, create, and deliver content to individual customers via e-Receipts and other email notifications. Email notifications can be customized to deliver promotional messages, logos, disclaimers, and geographic-based information, all while providing new insights to merchants.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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