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Sonatype is a developer-friendly, full-spectrum software supply chain management providing organizations total control of their cloud-native development lifecycles, including third-party open-source code, first-party source code, infrastructure as code, and containerized code. The company supports 70% of the Fortune 100 and its commercial and open source tools are trusted by 15 million developers around the world. With a vision to transform the way the world innovates, Sonatype helps organizations of all sizes build higher quality software that's more aligned with business needs, more maintainable, and more secure. Sonatype has been recognized by Fast Company as one of the Best Workplaces for Innovators in the world, two years in a row, and has been named to the Deloitte Technology Fast 500 and Inc. 5000 list for the past five years. Sonatype was established in 2008 and is based in Fulton, Maryland with offices in McLean, London, and Sydney.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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