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SolarWinds’ mission has been to provide purpose-built products that are designed to make jobs easier for IT professionals, MSPs, and DevOps pros. It also offers value-driven products and tools that solve a broad range of IT management challenges—whether those challenges are related to networks, servers, applications, storage, virtualization, cloud, or development operations.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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