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Smartsheet is the best way to plan, track, automate, and report on work, enabling you to move from idea to impact - fast. This cloud-based work management platform empowers collaboration, drives better decision making, and accelerates innovation for over 70,000 brands in 190 countries, including more than 50% of the Fortune 500. Named by Forbes as one of the world’s top private cloud companies, Smartsheet complements existing enterprise investments by deeply integrating with applications from Microsoft, Google, Salesforce, Atlassian, and many others.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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