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Skupos is the leader in driving business outcomes in the convenience retail industry. Our platform connects CPG brands and stores so that they can better serve their customers, make smarter decisions, and grow revenue.Skupos was named a best place to work by both Forbes & Glassdoor. To learn more, please visit www.skupos.com
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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