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Skillshare is an online learning community with thousands of inspiring classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. The company's community offers classes on any type of skill, from baking cupcakes to raising startup capital to varying fields in design, business, and technology, enabling members to harness their creative power and learn skills in an enhanced way. The company was founded in 2010 and is headquartered in New York.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Skillshare
could have used journy.io
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